Brands I work with


Everything started in the family chemist’s shop...

The story of Solanie brand started in 1936 when Mihaly Pito pharmacist chose to beautify the body and nurture the soul as his vocation besides healing. The most beautiful drugstore of Baja was waiting with open doors not only for those who wish to heal but also those who would like to become more beautiful.

The first private beauty salon in Hungary

The youngest member of the family, Eva Pito, opened her first private beauty salon in the heart of Budapest, in front of the Basilica in 1972. Initially she rejuvenated the lovers of beauty by using mixed creams from preserved recipes of her pharmacist father’s legacy, and used the practices of her knowledge about active substances.

The first 15 Solanie recipes

The first 15 recipes which were based on pharmacy expertise with decades of history got increasingly popular, and the rumour about it spread fast in professional circles, due to its spectacular skin beautifying effects. To fulfil the increased professional demand with the unique creation of creams became more and more difficult, so the operational manufacturing of the creams began.

The continuation of the family heritage and intensive development of the brand

In 2012 Eva Pito’s stepson, Tamas Szorath and his cosmetic company, Alveola took over the development of Solanie brand. The company’s philosophy is based on renewal and dynamism, so the brand has been able to take the first steps on the international market. Now Solanie is present in more than 20 countries, from Slovakia to Malaysia.

Alveola Beauty Academy

A beauty school, where professionals can learn. Alveola trained and educated thousands of professionals in the past 25 years, which helped the company to become the leader of the beauty industry in Hungary. Using the many years of educational experience, Tamas Szorath opened Alveola Beauty Academy in Budapest in 2016, where the future beauty professionals can be educated in accredited adult training.

80th Anniversary

On the occasion of the 80th anniversary of the pharmacy family business, Solanie launched the „Velvet cream” with the name of Eva Pito, which soon became the favourite among users.

Professional awards and recognitions

In the past few years Solanie won many awards, including several Hungarian Quality Product Awards and Product of the Year awards. Besides nearly 100.000 satisfied users, more and more cinema and theatre stars believe in the effectiveness of the products and proof their loyalty to the brand.

Research and development

The development of Solanie products is based on effective recipes and professional knowledge of synergistic agent combinations, which is now supported by a modern laboratory background. Creating a new product is carried out with artistic thoroughness, and the collaboration of beauticians, chemists and beauty specialists. Thus, after several years of research and development, it was possible to produce „new generation” products, such as Solanie Skin Nectar Serums, Grape Hyaluron Line which contains unique TO Complex®, and Argan Plant Stem Cells Line.

Professional competence, product safety

We do not test on animals during the development of Solanie products. The significant part of the products is vegan. All Solanie products are subject to strict and thorough testing by our users, besides the mandatory product safety tests, to create an effective and optimal component-matrix.

Solanie products are manufactured according to ISO 22716 Good Manufacturing Practice (GMP) quality assurance system.

„The beauty care is not just our religion but our morning, daylight and night, until the sky falls down.”

Larens - more than care

Larens is a specialistic brand that offers skincare cosmeceuticals for face and body.

It offers innovative products that, considering their use of ingredients, the production technology and the spectre of effects are a truly revolutionary combination of the achievements of science and brilliance of nature. Their recipes are being created in WellU laboratories under the supervision of the WellU Scientific Council’s scientists and Scientific Partners.

Products that react to the skin’s needs

The aim of the products is focused on maintaining or restoring the correct skin’s functions, as well as to react to the skin’s specific needs.

That’s why what Larens has to offer responds so efficiently to the challenges posed by the skin that is ageing, allergic, problematic e.g. dealing with atopic dermatitis, acne, psoriasis, or is damaged by harmful external factors.

They are perfect in reducing scars of various origins. They are appreciated as a support tool for the therapies conducted by dermatologists and physiotherapists.

Synergy of the active ingredients

The basic ingredients of the Larens cosmeceuticals are the Biopeptide Complex – a cocktail of natural fish collagen peptides, obtained by the patented method, and the absolute novelty – Liposomal Collagen Complex, the world’s unique fish collagen peptides contained in liposomes.

Their properties are synergistically complemented by other, carefully selected active ingredients: BIO-Placenta, Phytodermina Lifting™, SYN®-AKE, Hydromanil™, colloidal silver, Lipout™, liposomal hyaluronic acid, GLA Complex, oils, plant extracts, and others.

The formula compositions of each particular product contain the highest quality ingredients, inserted in high (but also optimal) concentrations and combinations that allow mutual synergy.